/* =============================================================================
   YMPULSA · Web corporativa V2 — "El sistema de avance"
   Identidad del Manual de Marca (v1.0 · 2026). Colores verificados pág. 05.
   Contraste alto: bloques de azul a sangre sobre grandes espacios claros.
   Firma: "la corriente" — banda de chevrons viva que reacciona al scroll.
   ============================================================================= */

:root {
  /* Manual (pág. 05) */
  --azul:        #112E40;
  --dorado:      #E5BF31;
  --blanco:      #FFFFFF;
  --gris-claro:  #F4F6F7;
  --gris-texto:  #4C5E68;
  --tinta:       #0C1A23;

  /* Derivados de interfaz */
  --azul-90:   #16384c;
  --azul-borde: rgba(17,46,64,.12);
  --dorado-soft: rgba(229,191,49,.14);
  --neg-texto: #9FB0BC;
  --gris-apagado: #9aa7b0;      /* estado "MANUAL" de la cadena */

  --font: 'Poppins', Arial, 'Helvetica Neue', sans-serif;

  /* Escala — más ambición que V1, tracking negativo en titulares */
  --fs-hero: clamp(2.6rem, 1.2rem + 5.6vw, 5.5rem);
  --fs-h1:   clamp(2.1rem, 1.3rem + 3.4vw, 3.8rem);
  --fs-h2:   clamp(1.6rem, 1.1rem + 2vw, 2.5rem);
  --fs-body: clamp(1rem, .96rem + .2vw, 1.13rem);
  --fs-lead: clamp(1.12rem, 1rem + .55vw, 1.4rem);
  --fs-label: .78rem;

  --maxw: 1240px;
  --gut: clamp(1.25rem, 5vw, 4.5rem);
  --sec: clamp(4.5rem, 3rem + 7vw, 9rem);
  --radius: 14px;
  --radius-lg: 22px;
  --rail-w: 56px;                /* ancho de la corriente en escritorio */
  --shadow-lg: 0 24px 70px rgba(12,26,35,.16);
  --ease: cubic-bezier(.22,.61,.36,1);
  --hand: cubic-bezier(.35,.15,.30,1);  /* trazo de mano: arranque suave, velocidad sostenida */
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--font); font-size: var(--fs-body); line-height: 1.62;
  color: var(--azul); background: var(--blanco); overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}
h1,h2,h3 { line-height: 1.08; font-weight: 700; letter-spacing: -.025em; }
h2 { font-size: var(--fs-h2); }
p { max-width: 64ch; }
a { color: inherit; text-decoration: none; }
img, svg { max-width: 100%; display: block; }
:focus-visible { outline: 3px solid var(--dorado); outline-offset: 3px; border-radius: 4px; }

/* ---- Layout base con espacio para la corriente ------------------------- */
.wrap { max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gut); }
.section { padding-block: var(--sec); position: relative; }

.eyebrow {
  display: inline-flex; align-items: center; gap: .55rem;
  font-size: var(--fs-label); font-weight: 600; letter-spacing: .2em;
  text-transform: uppercase; color: var(--gris-texto); margin-bottom: 1.2rem;
}
.eyebrow .chev { color: var(--dorado); }
.on-dark .eyebrow { color: var(--dorado); }
.lead { font-size: var(--fs-lead); color: var(--gris-texto); line-height: 1.55; }
.on-dark .lead { color: var(--neg-texto); }

.chev { display: inline-block; width: 1em; height: 1em; flex-shrink: 0; vertical-align: -.12em; }
.chev svg { width: 100%; height: 100%; display: block; }

.flow { display: flex; flex-wrap: wrap; align-items: center; gap: .5rem .8rem; font-weight: 600; letter-spacing: .03em; }
.flow .chev { color: var(--dorado); width: 1.05em; height: 1.05em; }

/* ---- Botones ----------------------------------------------------------- */
.btn {
  display: inline-flex; align-items: center; gap: .55rem;
  font-family: var(--font); font-size: 1rem; font-weight: 600;
  padding: .9rem 1.6rem; border-radius: 999px; border: 1.5px solid transparent;
  cursor: pointer; min-height: 50px;
  transition: background .2s var(--ease), color .2s var(--ease), border-color .2s var(--ease), transform .2s var(--ease);
}
.btn .chev { transition: transform .25s var(--ease); }
.btn:hover .chev, .btn:focus-visible .chev { transform: translateX(5px); }
.btn-primary { background: var(--azul); color: #fff; }
.btn-primary:hover { background: var(--tinta); }
.btn-gold { background: var(--dorado); color: var(--azul); }
.btn-gold:hover { background: #d4ad20; }
.btn-ghost { background: transparent; color: var(--azul); border-color: var(--azul-borde); }
.btn-ghost:hover { border-color: var(--azul); }
.on-dark .btn-ghost { color: #fff; border-color: rgba(255,255,255,.28); }
.on-dark .btn-ghost:hover { border-color: var(--dorado); color: var(--dorado); }
.link-cta { display: inline-flex; align-items: center; gap: .4rem; font-weight: 600; }
.link-cta .chev { color: var(--dorado); transition: transform .25s var(--ease); }
.link-cta:hover .chev, .link-cta:focus-visible .chev { transform: translateX(5px); }
.on-dark .link-cta { color: #fff; }

/* =============================================================================
   LA CORRIENTE — chevron rail vivo (la firma)
   Banda fija en el margen izquierdo. Deriva ambiental + onda dorada por scroll.
   ============================================================================= */
.corriente {
  position: fixed; top: 0; left: 0; width: var(--rail-w); height: 100vh;
  z-index: 60; pointer-events: none; overflow: hidden;
  display: flex; flex-direction: column; align-items: center;
  background: linear-gradient(180deg, rgba(244,246,247,.6), rgba(244,246,247,0));
}
.corriente-track {
  display: flex; flex-direction: column; align-items: center; gap: 10px;
  padding-top: 90px;
  animation: corriente-drift 14s linear infinite;   /* deriva ambiental */
}
@keyframes corriente-drift {
  from { transform: translateY(0); }
  to   { transform: translateY(-52px); }            /* = alto de un chevron+gap */
}
.corriente .rc {
  width: 20px; height: 30px; color: var(--azul); opacity: .16;
  transition: color .4s, opacity .4s, transform .4s;
}
/* chevrons "activos" según progreso de scroll (los pinta JS) */
.corriente .rc.on { color: var(--dorado); opacity: .95; transform: translateX(3px); }
.corriente .rc.wave { color: var(--dorado); opacity: 1; transform: translateX(6px) scale(1.08); }

@media (prefers-reduced-motion: reduce) {
  .corriente-track { animation: none; }
}
@media (max-width: 900px) {
  /* En móvil: franja horizontal fina bajo el header, no lateral */
  .corriente {
    top: 64px; left: 0; width: 100%; height: 26px;
    flex-direction: row; background: linear-gradient(90deg, rgba(244,246,247,.7), rgba(244,246,247,0));
  }
  .corriente-track {
    flex-direction: row; padding-top: 0; padding-left: 16px; gap: 8px;
    animation: corriente-drift-h 14s linear infinite;
  }
  @keyframes corriente-drift-h { from { transform: translateX(0); } to { transform: translateX(-44px); } }
  .corriente .rc { width: 22px; height: 16px; }
  .corriente .rc.on, .corriente .rc.wave { transform: translateY(2px); }
}

/* El contenido deja sitio a la corriente en escritorio */
@media (min-width: 901px) {
  .page { padding-left: var(--rail-w); }
}

/* ---- Header ------------------------------------------------------------ */
.header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(255,255,255,.88); backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent; transition: border-color .3s, box-shadow .3s;
}
.header.scrolled { border-bottom-color: var(--azul-borde); box-shadow: 0 2px 24px rgba(12,26,35,.06); }
.header .wrap { display: flex; align-items: center; justify-content: space-between; min-height: 72px; gap: 1rem; }
.brand img { height: 44px; width: 44px; border-radius: 50%; }
.nav { display: flex; align-items: center; gap: clamp(1rem,2vw,1.9rem); }
.nav a { font-size: .95rem; font-weight: 500; position: relative; padding: .3rem 0; }
.nav a::after { content:''; position:absolute; left:0; bottom:-2px; width:0; height:2px; background: var(--dorado); transition: width .25s var(--ease); }
.nav a:hover::after, .nav a:focus-visible::after { width: 100%; }
.nav .btn { margin-left: .4rem; padding: .6rem 1.15rem; min-height: 44px; }
.burger { display:none; width:46px; height:46px; border:1px solid var(--azul-borde); border-radius:10px; background:#fff; cursor:pointer; flex-direction:column; align-items:center; justify-content:center; gap:4px; }
.burger span { width:20px; height:2px; background:var(--azul); transition:transform .25s,opacity .25s; }
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(6px) rotate(45deg);}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0;}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-6px) rotate(-45deg);}

/* ---- HERO -------------------------------------------------------------- */
.hero { position: relative; overflow: hidden; padding-block: clamp(3rem,2rem+6vw,7rem); }
.hero .wrap { display: grid; grid-template-columns: 1fr .92fr; gap: clamp(1.5rem,4vw,3.5rem); align-items: center; }
.hero-copy { min-width: 0; }
.hero .eyebrow { opacity: 0; animation: fade-in .6s .1s var(--ease) forwards; }
.hero h1 { font-size: var(--fs-hero); max-width: 15ch; margin: .6rem 0 1.5rem; opacity: 0; animation: rise .7s .2s var(--ease) forwards; }
.hero .lead { max-width: 54ch; opacity: 0; animation: rise .7s .35s var(--ease) forwards; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; margin-top: 2.2rem; opacity: 0; animation: rise .7s .5s var(--ease) forwards; }
@keyframes fade-in { to { opacity: 1; } }
@keyframes rise { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: none; } }

/* Secuencia de avance del hero: chevrons que se encadenan al cargar */
.hero-stream { display: flex; align-items: center; gap: clamp(.5rem,2vw,1.5rem); margin: 2.4rem 0 .5rem; flex-wrap: wrap; }
.hero-stream .hs {
  width: clamp(28px,5vw,54px); height: clamp(40px,7vw,74px); color: var(--azul); opacity: 0;
  animation: hs-in .5s var(--ease) forwards;
}
.hero-stream .hs.gold { color: var(--dorado); }
@keyframes hs-in { from { opacity: 0; transform: translateX(-14px); } to { opacity: .9; transform: none; } }
.hero-stream .hs:nth-child(1){animation-delay:.5s} .hero-stream .hs:nth-child(2){animation-delay:.62s}
.hero-stream .hs:nth-child(3){animation-delay:.74s} .hero-stream .hs:nth-child(4){animation-delay:.86s}
.hero-stream .hs:nth-child(5){animation-delay:.98s} .hero-stream .hs:nth-child(6){animation-delay:1.1s}
@media (prefers-reduced-motion: reduce) {
  .hero .eyebrow,.hero h1,.hero .lead,.hero-actions { opacity:1; animation:none; }
  .hero-stream .hs { opacity:.9; animation:none; }
}

/* ---- SERVICIOS (inmediatos tras el hero) ------------------------------- */
.services h2 { font-size: var(--fs-h1); max-width: 16ch; margin-bottom: 2.8rem; }
.svc-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1.5rem; }
.svc {
  position: relative; background: #fff; border: 1px solid var(--azul-borde);
  border-radius: var(--radius-lg); padding: 2rem 1.8rem 1.9rem; overflow: hidden;
  transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s;
}
.svc:hover { transform: translateY(-5px); box-shadow: var(--shadow-lg); border-color: transparent; }
.svc-head { display: flex; align-items: center; gap: .8rem; margin-bottom: 1rem; }
.svc-num { font-size: .82rem; font-weight: 700; color: var(--gris-texto); letter-spacing: .12em; }
.svc-chev { color: var(--dorado); width: 1.5em; height: 1.5em; transition: transform .3s var(--ease); }
.svc:hover .svc-chev { transform: translateX(6px); }
.svc h3 { font-size: 1.28rem; margin-bottom: .55rem; transition: transform .3s var(--ease); }
.svc:hover h3 { transform: translateX(4px); }
.svc p { font-size: .96rem; color: var(--gris-texto); }
/* barra dorada que crece en hover */
.svc::after { content:''; position:absolute; left:0; bottom:0; height:3px; width:0; background:var(--dorado); transition:width .35s var(--ease); }
.svc:hover::after { width: 100%; }

/* ---- Bloques oscuros a sangre ------------------------------------------ */
.on-dark { background: var(--azul); color: #fff; }
.on-dark.tinta { background: var(--tinta); }
.on-dark h2 { color:#fff; } .on-dark p { color: var(--neg-texto); }

/* ---- TRANSFORMAR PARA PERDURAR + las dos capas ------------------------- */
.perdurar h2 { font-size: var(--fs-h1); margin-bottom: 1rem; }
.perdurar > .wrap > .lead { max-width: 58ch; }

.capas { margin: 3.5rem 0 1rem; display: grid; grid-template-columns: 1fr auto 1fr; gap: clamp(1rem,3vw,2.5rem); align-items: center; }
.capa { }
.capa .capa-title { font-size: 1.15rem; font-weight: 700; color:#fff; letter-spacing:.02em; margin-bottom:.5rem; }
.capa .capa-items { color: var(--neg-texto); font-size: .98rem; line-height: 1.7; }
.capa-rail { display: flex; align-items: center; gap: 6px; margin-top: 1rem; }
.capa-rail .cr { width:16px; height:22px; color:#fff; opacity:.2; transition: color .4s, opacity .4s, transform .4s; }
.capa.lit .capa-rail .cr { color: var(--dorado); opacity: .9; }
.capa.lit .capa-rail .cr:nth-child(1){transition-delay:0s}
.capa.lit .capa-rail .cr:nth-child(2){transition-delay:.08s}
.capa.lit .capa-rail .cr:nth-child(3){transition-delay:.16s}
.capa.lit .capa-rail .cr:nth-child(4){transition-delay:.24s}

.capas-merge { text-align:center; display:flex; flex-direction:column; align-items:center; gap:.6rem; }
.capas-merge .merge-chev { width:44px; height:44px; color: var(--dorado); opacity:.3; transition: opacity .5s, transform .5s; }
.capas.lit .capas-merge .merge-chev { opacity:1; transform: scale(1.1); }
.capas-merge .merge-label { font-size: clamp(1.1rem,1rem+1vw,1.7rem); font-weight:700; color:#fff; letter-spacing:.03em; }
.capas.lit .capas-merge .merge-label { color: var(--dorado); }
.perdurar .pillars { display:grid; grid-template-columns:repeat(4,1fr); gap:1.4rem; margin-top:3rem; }
.perdurar .pillar { border-top:2px solid var(--dorado); padding-top:1rem; }
.perdurar .pillar h3 { color:#fff; font-size:1.15rem; margin-bottom:.35rem; }
.perdurar .pillar p { font-size:.94rem; }

/* ---- TECNOLOGÍA CON PROPÓSITO ------------------------------------------ */
.tech h2 { font-size: var(--fs-h1); margin-bottom: .5rem; }
.tech .lead { max-width: 56ch; margin-bottom: 3rem; }

/* Cadena de estados: gris → azul → dorado (SOLO identidad) */
.chain { display:flex; flex-wrap:wrap; align-items:center; gap:.5rem 1rem; margin: 0 0 1rem; }
.chain .state {
  font-size: clamp(1rem,.8rem+1vw,1.7rem); font-weight:700; letter-spacing:-.01em;
  color: var(--gris-apagado); transition: color .5s var(--ease);
}
.chain .chev { color: var(--azul-borde); width:1.1em; height:1.1em; transition: color .5s; }
/* al iluminarse, cada estado avanza de gris a azul; el último a dorado */
.chain.lit .state { color: var(--azul); }
.chain.lit .state.final { color: var(--dorado); }
.chain.lit .chev { color: var(--dorado); }
.chain .state:nth-child(1){transition-delay:0s} .chain .chev:nth-child(2){transition-delay:.1s}
.chain .state:nth-child(3){transition-delay:.2s} .chain .chev:nth-child(4){transition-delay:.3s}
.chain .state:nth-child(5){transition-delay:.4s} .chain .chev:nth-child(6){transition-delay:.5s}
.chain .state:nth-child(7){transition-delay:.6s} .chain .chev:nth-child(8){transition-delay:.7s}
.chain .state:nth-child(9){transition-delay:.8s}
.chain-note { font-size:.9rem; color:var(--gris-texto); margin-bottom:3.2rem; }

/* Ecuación */
.equation {
  display:flex; flex-wrap:wrap; align-items:center; justify-content:center; gap:.6rem 1.1rem;
  text-align:center; padding: clamp(1.8rem,4vw,3rem); background: var(--gris-claro);
  border-radius: var(--radius-lg); font-size: clamp(1.1rem,.8rem+1.6vw,2rem); font-weight:700;
  letter-spacing:-.01em; margin-bottom: 1.6rem;
}
.equation .plus { color: var(--gris-texto); font-weight:600; }
.equation .chev { color: var(--dorado); width:1.15em; height:1.15em; }
.equation .result { color: var(--dorado); }
.tech-anchor { text-align:center; font-size: clamp(1.05rem,1rem+.6vw,1.4rem); font-weight:600; color:var(--azul); max-width:40ch; margin:0 auto; }

/* ---- HERRAMIENTAS (presencia de producto) ------------------------------ */
.tools h2 { font-size: var(--fs-h1); max-width: 18ch; margin-bottom: 1rem; }
.tools .lead { margin-bottom: 3rem; }
.tool-grid { display:grid; grid-template-columns:1fr 1fr; gap:1.8rem; }
.tool {
  position:relative; background:#fff; border:1px solid var(--azul-borde); border-radius:var(--radius-lg);
  padding: clamp(1.6rem,3vw,2.6rem); display:flex; flex-direction:column; overflow:hidden;
  transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s;
}
.tool:hover { transform: translateY(-5px); box-shadow: var(--shadow-lg); border-color:transparent; }
.tool-soon { position:absolute; top:1.2rem; right:1.2rem; font-size:.66rem; font-weight:700; letter-spacing:.1em; text-transform:uppercase; color:var(--gris-texto); background:var(--gris-claro); padding:.32rem .7rem; border-radius:999px; transition:background .3s,color .3s; }
.tool-tag { display:inline-flex; align-items:center; gap:.5rem; align-self:flex-start; font-size:.72rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:var(--azul); background:var(--dorado-soft); padding:.42rem .85rem; border-radius:999px; margin-bottom:1.2rem; }
.tool-tag .chev { color:var(--dorado); }
.tool h3 { font-size: clamp(1.25rem,1rem+.9vw,1.7rem); margin-bottom:.7rem; }
.tool > p { color:var(--gris-texto); margin-bottom:1.4rem; }

/* mockup de producto — estructura real, SIN cifras inventadas */
.mock { background:var(--azul); border-radius:var(--radius); padding:1.3rem; color:#fff; margin-bottom:1.5rem; }
.mock-head { display:flex; align-items:center; gap:.4rem; margin-bottom:1.1rem; }
.mock-dot { width:8px; height:8px; border-radius:50%; background:rgba(255,255,255,.28); }
.mock-dot.gold { background:var(--dorado); }
.mock-title { font-size:.72rem; letter-spacing:.1em; text-transform:uppercase; color:var(--neg-texto); margin-left:.4rem; }
/* Diagnóstico: 7 áreas como filas con "medidor" vacío (placeholder ··) */
.mock-areas { display:flex; flex-direction:column; gap:.6rem; }
.mock-area { display:flex; align-items:center; gap:.7rem; font-size:.82rem; }
.mock-area .a-name { flex:0 0 42%; color:#e8edf0; }
.mock-area .a-track { flex:1; height:6px; background:rgba(255,255,255,.12); border-radius:3px; overflow:hidden; position:relative; }
.mock-area .a-fill { position:absolute; inset:0 auto 0 0; width:0; background:var(--dorado); border-radius:3px; }
.mock-area .a-val { flex:0 0 auto; color:var(--neg-texto); font-weight:600; letter-spacing:.1em; }
/* Calculadora: estructura de resultado con placeholders neutros */
.mock-calc { display:flex; gap:1.4rem; flex-wrap:wrap; }
.mock-metric { flex:1; min-width:120px; }
.mock-metric .m-val { font-size: clamp(1.4rem,1rem+1.4vw,2rem); font-weight:700; color:var(--dorado); line-height:1; letter-spacing:.02em; }
.mock-metric .m-label { font-size:.78rem; color:var(--neg-texto); margin-top:.35rem; }
.mock-inputs { display:flex; flex-direction:column; gap:.55rem; margin-bottom:1.1rem; }
.mock-input { display:flex; justify-content:space-between; align-items:center; font-size:.82rem; color:#e8edf0; padding:.5rem .7rem; background:rgba(255,255,255,.06); border-radius:8px; }
.mock-input .i-field { color:var(--neg-texto); letter-spacing:.15em; }
.mock-divider { height:1px; background:rgba(255,255,255,.12); margin:.4rem 0 1rem; }
.tool-micro { font-size:.85rem; font-weight:600; color:var(--gris-texto); margin-bottom:1.5rem; }
.tool-micro .chev { color:var(--dorado); }
.tool .btn { margin-top:auto; align-self:flex-start; }

/* ---- MÉTODO (azul a sangre) -------------------------------------------- */
.metodo h2 { font-size: var(--fs-h1); margin-bottom: 2.5rem; }
.method-flow { display:flex; flex-wrap:wrap; align-items:center; gap:.7rem 1.1rem; margin-bottom:3rem; font-size: clamp(1.1rem,.9rem+1.1vw,2rem); font-weight:700; }
.method-flow .sname { color:#fff; }
.method-flow .chev { color:var(--dorado); width:1.05em; height:1.05em; opacity:.3; transition:opacity .4s; }
.method-flow.lit .chev { opacity:1; }
.steps { display:grid; grid-template-columns:repeat(4,1fr); gap:1.4rem; margin-bottom:3rem; }
.step { border-top:2px solid rgba(255,255,255,.15); padding-top:1.1rem; transition:border-color .4s; }
.step.lit { border-top-color: var(--dorado); }
.step h3 { color:#fff; font-size:1.15rem; margin-bottom:.4rem; }
.step .tags { font-size:.82rem; color:var(--dorado); font-weight:600; margin-bottom:.55rem; }
.step p { font-size:.92rem; color:var(--neg-texto); }
.metodo-close { font-size: clamp(1.4rem,1rem+2vw,2.6rem); font-weight:700; max-width:22ch; color:#fff; }
.metodo-close .chev { color:var(--dorado); }

/* ---- EXPERIENCIA ------------------------------------------------------- */
.exp { background: var(--gris-claro); }
.exp h2 { font-size: var(--fs-h1); max-width:18ch; margin-bottom:2.6rem; }
.cases { display:grid; grid-template-columns:repeat(3,1fr); gap:1.5rem; }
.case { background:#fff; border-radius:var(--radius); padding:1.9rem; display:flex; flex-direction:column; min-height:250px; border:1px solid transparent; transition:border-color .25s,transform .25s var(--ease); }
.case:hover { border-color:var(--azul-borde); transform:translateY(-4px); }
.case-num { font-size:.8rem; font-weight:700; color:var(--dorado); letter-spacing:.12em; margin-bottom:1rem; }
.case h3 { font-size:1.3rem; margin-bottom:1rem; }
.case .disciplines { font-size:.88rem; color:var(--gris-texto); line-height:1.7; margin-bottom:1.4rem; }
.case .link-cta { margin-top:auto; color:var(--azul); }

/* ---- SOBRE YMPULSA ----------------------------------------------------- */
.about h2 { font-size: var(--fs-h1); max-width:20ch; margin-bottom:1.6rem; }
.about .grid { display:grid; grid-template-columns:1.4fr .6fr; gap:clamp(2rem,5vw,4rem); align-items:center; }
.about .stack p { margin-bottom:1.1rem; }
.about .frase { font-weight:600; color:var(--azul); font-size:1.18rem; }
.founder { text-align:center; }
.founder-photo { width:190px; height:190px; margin:0 auto 1.2rem; border-radius:50%; background:var(--azul); display:flex; align-items:center; justify-content:center; position:relative; overflow:hidden; }
.founder-photo svg { width:100px; height:100px; opacity:.5; }
.founder-photo .ph-label { position:absolute; bottom:12px; left:0; right:0; text-align:center; font-size:.62rem; color:var(--neg-texto); }
.founder .name { font-weight:700; font-size:1.15rem; }
.founder .role { color:var(--gris-texto); font-size:.9rem; margin-bottom:1rem; }

/* ---- CTA --------------------------------------------------------------- */
.cta { text-align:center; }
.cta h2 { font-size:var(--fs-h1); max-width:20ch; margin:0 auto 1.4rem; }
.cta p { margin:0 auto 2.4rem; }
.cta-actions { display:flex; flex-wrap:wrap; gap:1rem; justify-content:center; }

/* ---- FOOTER ------------------------------------------------------------ */
.footer { background:var(--tinta); color:var(--neg-texto); padding-block:clamp(2.5rem,4vw,4rem); }
.footer .wrap { display:flex; flex-wrap:wrap; justify-content:space-between; gap:2rem; align-items:flex-start; }
.footer .brand-block img { height:52px; width:52px; border-radius:50%; margin-bottom:.9rem; }
.footer .claim { font-size:.85rem; letter-spacing:.05em; }
.footer .todo { font-size:.78rem; color:#5a6b78; margin-top:1.2rem; max-width:40ch; }
.footer nav { display:flex; flex-direction:column; gap:.6rem; font-size:.9rem; }
.footer nav a:hover { color:var(--dorado); }
.footer .legal { width:100%; border-top:1px solid rgba(255,255,255,.08); margin-top:1rem; padding-top:1.5rem; font-size:.78rem; color:#5a6b78; }

/* ---- Reveal ------------------------------------------------------------ */
.reveal { opacity:0; transform:translateY(24px); transition:opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in { opacity:1; transform:none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity:1; transform:none; transition:none; } }

/* =============================================================================
   RESPONSIVE
   ============================================================================= */
@media (max-width: 1024px) {
  .svc-grid { grid-template-columns: repeat(2,1fr); }
  .cases { grid-template-columns: 1fr; }
  .perdurar .pillars { grid-template-columns: repeat(2,1fr); }
}
@media (max-width: 900px) {
  .burger { display:flex; }
  .nav {
    position: fixed; inset: 72px 0 auto 0; flex-direction:column; align-items:flex-start; gap:0;
    background:#fff; border-bottom:1px solid var(--azul-borde); padding:.5rem var(--gut) 1.5rem;
    transform: translateY(-130%); transition: transform .3s var(--ease); box-shadow: var(--shadow-lg);
    max-height: calc(100vh - 72px); overflow-y:auto; z-index: 90;
  }
  .nav.open { transform: translateY(0); }
  .nav a { width:100%; padding:.9rem 0; border-bottom:1px solid var(--gris-claro); font-size:1.05rem; }
  .nav a::after { display:none; }
  .nav .btn { margin:1rem 0 0; width:100%; justify-content:center; }

  /* la corriente pasa a franja superior: el contenido baja un poco */
  .page { padding-top: 26px; }
  .capas { grid-template-columns: 1fr; gap: 1.8rem; text-align:center; }
  .capa-rail { justify-content:center; }
  .capas-merge { order: 3; }
  .steps { grid-template-columns: repeat(2,1fr); }
  .about .grid { grid-template-columns: 1fr; }
  .founder { order:-1; }
}
@media (max-width: 767px) {
  .svc-grid { grid-template-columns: 1fr; }
  .tool-grid { grid-template-columns: 1fr; }
  .perdurar .pillars { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: 1fr; }
  .cases { grid-template-columns: 1fr; }
  p { max-width: none; }
}
@media (max-width: 430px) {
  .perdurar .pillars { grid-template-columns: 1fr; }
  .hero-actions .btn, .cta-actions .btn { width:100%; justify-content:center; }
  .footer .wrap { flex-direction: column; }
  .mock-calc { flex-direction: column; }
}


/* =============================================================================
   V2.1 — MAPA ESTRATÉGICO DEL HERO
   Nodos + conexiones que se dibujan al cargar. Premium, sin estética SaaS.
   ============================================================================= */
.hero-map { position: relative; width: 100%; }
.hero-map svg { max-width: none; }
.hero-map svg { width: 100%; height: auto; overflow: visible; }
.hero-map .edge { stroke: var(--azul); stroke-width: 1.5; fill: none; opacity: .28; }
.hero-map .edge.draw { stroke-dasharray: var(--len); stroke-dashoffset: var(--len); animation: edge-draw .55s var(--ease) forwards; }
@keyframes edge-draw { to { stroke-dashoffset: 0; } }
/* Secuencia narrativa coordinada (~2,3s total):
   EMPRESA → líneas cap1 → nodos cap1 → líneas cap2 → nodos cap2 → convergencia → RESULTADOS */
.hero-map .edge.e-l1 { animation-delay: .35s; }   /* líneas a capa 1 */
.hero-map .edge.e-l2 { animation-delay: 1.05s; }  /* líneas a capa 2 */
.hero-map .edge.e-res { animation-delay: 1.75s; } /* convergencia a resultados */
.hero-map .node circle { fill: #fff; stroke: var(--azul); stroke-width: 2; }
.hero-map .node.filled circle { fill: var(--azul); }
.hero-map .node.start circle { fill: var(--azul); }
.hero-map .node.result circle { fill: var(--dorado); stroke: var(--dorado); }
.hero-map .node text { font-family: var(--font); font-size: 11px; font-weight: 600; fill: var(--gris-texto); }
.hero-map .node.start text, .hero-map .node.result text { font-weight: 700; fill: var(--azul); }
.hero-map .node.result text { font-size: 13px; }
.hero-map .caplabel { font-family: var(--font); font-size: 9.5px; font-weight: 700; letter-spacing: .12em; fill: var(--gris-texto); text-transform: uppercase; }
.hero-map .mapchev { fill: var(--dorado); opacity: .85; }
/* activación por dibujado */
.hero-map .node { opacity: 0; animation: node-pop .45s var(--ease) forwards; }
.hero-map .node.start { animation-delay: .05s; }             /* 1 · EMPRESA */
/* 3 · nodos capa 1, tras llegar sus líneas (~.9s) */
.hero-map .node.l1a { animation-delay: .9s; } .hero-map .node.l1b { animation-delay: 1.0s; }
.hero-map .node.l1c { animation-delay: 1.1s; } .hero-map .node.l1d { animation-delay: 1.2s; }
/* 5 · nodos capa 2, tras sus líneas (~1.6s) */
.hero-map .node.l2a { animation-delay: 1.6s; } .hero-map .node.l2b { animation-delay: 1.7s; }
.hero-map .node.l2c { animation-delay: 1.8s; }
/* 7 · RESULTADOS al final, con pulso */
.hero-map .node.result { animation: node-pop .5s 2.25s var(--ease) forwards, result-pulse .7s 2.6s var(--ease); }
.hero-map .mapchev { opacity: 0; animation: node-pop .5s 2.15s var(--ease) forwards; }
@keyframes node-pop { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
/* pulso final muy sutil en RESULTADOS */
@keyframes result-pulse { 0% { transform: scale(1); } 40% { transform: scale(1.06); } 100% { transform: scale(1); } }
/* tras la secuencia, respiración lenta y sutil (arranca a los 3.3s) */
.hero-map .node.result circle { animation: result-breathe 4s 3.3s ease-in-out infinite; transform-box: fill-box; transform-origin: center; }
@keyframes result-breathe { 0%,100% { opacity: .88; } 50% { opacity: 1; } }
.hero-map .node.result { transform-box: fill-box; transform-origin: center; }

@media (prefers-reduced-motion: reduce) {
  .hero-map .edge.draw { animation: none; stroke-dashoffset: 0; }
  .hero-map .node, .hero-map .mapchev { opacity: 1; animation: none; }
  .hero-map .node.result circle { animation: none; opacity: 1; }
}

/* =============================================================================
   V2.1 — SERVICIOS asimétricos (bloque 01 dominante + 2 sistemas)
   ============================================================================= */
.svc-layout { display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; align-items: start; }
.svc-anchor {
  position: relative; background: var(--azul); color:#fff; border-radius: var(--radius-lg);
  padding: clamp(1.8rem,3vw,2.6rem); overflow: hidden; display:flex; flex-direction:column;
  min-height: 100%;
}
.svc-anchor .svc-num { color: var(--dorado); }
.svc-anchor h3 { color:#fff; font-size: clamp(1.4rem,1.1rem+1.2vw,2rem); margin: .8rem 0 .8rem; }
.svc-anchor p { color: var(--neg-texto); font-size: 1rem; margin-bottom: 1.5rem; }
.svc-anchor .anchor-tag { margin-top:auto; font-size:.72rem; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:var(--dorado); display:inline-flex; align-items:center; gap:.5rem; }
.svc-anchor .bigchev { position:absolute; right:-30px; bottom:-30px; width:180px; height:180px; color:var(--dorado); opacity:.08; }

.svc-systems { display:flex; flex-direction:column; gap:1.5rem; }
.svc-system { }
.system-label { display:flex; align-items:center; gap:.55rem; font-size:.74rem; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:var(--gris-texto); margin-bottom:.9rem; padding-left:.2rem; }
.system-label .chev { color:var(--dorado); }
.system-label .layer { color:var(--azul); }
.svc-mini-grid { display:grid; grid-template-columns:1fr 1fr; gap:1rem; }
.svc-mini {
  position:relative; background:#fff; border:1px solid var(--azul-borde); border-radius:var(--radius);
  padding:1.3rem 1.2rem; transition: transform .25s var(--ease), box-shadow .25s var(--ease), border-color .25s;
}
.svc-mini:hover { transform:translateY(-3px); box-shadow:var(--shadow-lg); border-color:transparent; }
.svc-mini .svc-num { font-size:.76rem; font-weight:700; color:var(--gris-texto); letter-spacing:.1em; }
.svc-mini h3 { font-size:1.05rem; margin:.4rem 0 .35rem; }
.svc-mini p { font-size:.88rem; color:var(--gris-texto); }
.svc-mini.tall { grid-column: span 2; }
/* línea dorada que une los dos sistemas */
.systems-link { display:flex; align-items:center; gap:.5rem; margin:.2rem 0 .2rem; padding-left:.2rem; font-size:.8rem; color:var(--gris-texto); }
.systems-link .line { flex:1; height:1px; background:linear-gradient(90deg,var(--dorado),transparent); }
.systems-link .chev { color:var(--dorado); }

/* =============================================================================
   V2.1 — CONFLUENCIA en Perdurar (dos flujos → TRANSFORMACIÓN → RESULTADOS)
   ============================================================================= */
.confluence { margin: 3rem 0 1rem; }
.confluence svg { width:100%; height:auto; overflow:visible; }
/* ---- Confluencia v2.1.7 — lápiz REAL (tiza sobre azul, múltiples pasadas) ---- */
.confluence svg { width:100%; height:auto; overflow:visible; }
.confluence .clabel { font-family:var(--font); font-size:16px; font-weight:700; fill:#fff; letter-spacing:.04em; }
.confluence .pk { fill:none; stroke-linecap:round; stroke-linejoin:round; }
.confluence .pencil-chalk .pk { stroke:#e8edf0; stroke-width:1.8; opacity:.6; }
.confluence .pencil-gold-c .pk { stroke:var(--dorado); stroke-width:1.9; opacity:.8; }
.confluence .cw { font-family:'Caveat',var(--font) !important; font-weight:700; fill:#fff; font-size:28px; }
.confluence .cw.result { fill:var(--dorado); font-size:30px; }

.confluence .pk { stroke-dasharray:1200; stroke-dashoffset:1200; }
.confluence .cw { clip-path: inset(0 100% 0 0); }

.confluence.lit .c-ftop { animation: sk-draw .7s .1s var(--hand) forwards; }
.confluence.lit .c-atop { animation: sk-draw .22s .62s var(--hand) forwards; }   /* punta al ~75% del flujo */
.confluence.lit .c-fbot { animation: sk-draw .7s .45s var(--hand) forwards; }    /* flujo inferior solapa el superior */
.confluence.lit .c-abot { animation: sk-draw .22s .97s var(--hand) forwards; }
.confluence.lit .c-ct   { animation: sk-draw .62s 1.0s var(--hand) forwards; }   /* círculo enlaza con la llegada de flechas */
.confluence.lit .c-ct:nth-of-type(2){ animation-delay:1.34s; }                   /* 2ª vuelta antes de cerrar la 1ª */
.confluence.lit .c-ct:nth-of-type(3){ animation-delay:1.6s; }                    /* 3ª vuelta encadenada */
.confluence.lit .w-trans{ animation: sk-write .48s 1.62s var(--ease) forwards; } /* se escribe mientras se cierra el círculo */
.confluence.lit .c-fres { animation: sk-draw .4s 2.0s var(--hand) forwards; }    /* flecha casi al cerrar el círculo */
.confluence.lit .c-ares { animation: sk-draw .2s 2.34s var(--hand) forwards; }
.confluence.lit .w-res  { animation: sk-write .48s 2.3s var(--ease) forwards; }
.confluence.lit .c-cog  { animation: sk-draw .62s 2.5s var(--hand) forwards; }   /* círculo dorado enlaza con la flecha */
.confluence.lit .c-cog:nth-of-type(2){ animation-delay:2.82s; }                  /* 2ª vuelta antes de cerrar la 1ª */
.confluence.lit .c-cog:nth-of-type(3){ animation-delay:3.06s; }
.confluence.lit .c-cray { animation: sk-draw .2s 3.34s var(--hand) forwards; }
.confluence.lit .c-cray:nth-of-type(2){ animation-delay:3.42s; }
.confluence.lit .c-cray:nth-of-type(3){ animation-delay:3.5s; }

@media (prefers-reduced-motion: reduce) {
  .confluence .pk { stroke-dasharray:none !important; stroke-dashoffset:0 !important; animation:none !important; }
  .confluence .cw { clip-path: inset(0 0 0 0) !important; animation:none !important; }
}


/* atributos que descienden de RESULTADOS */
.attrs { display:flex; flex-wrap:wrap; justify-content:center; gap:.8rem 1.4rem; margin-top:2rem; }
.attr {
  font-size: clamp(.95rem,.8rem+.5vw,1.25rem); font-weight:700; letter-spacing:.02em; color:#fff;
  opacity:0; transform:translateY(10px); transition:opacity .5s var(--ease), transform .5s var(--ease);
}
.confluence-wrap.lit .attr { opacity:1; transform:none; }
.confluence-wrap.lit .attr:nth-child(1){transition-delay:3.62s}
.confluence-wrap.lit .attr:nth-child(2){transition-delay:3.74s}
.confluence-wrap.lit .attr:nth-child(3){transition-delay:3.86s}
.confluence-wrap.lit .attr:nth-child(4){transition-delay:3.98s}
.confluence-wrap.lit .attr:nth-child(5){transition-delay:4.1s}
.attr .dot { color:var(--dorado); margin-right:.5rem; }
@media (prefers-reduced-motion: reduce) {
  .confluence .flujo.draw { animation:none; stroke-dashoffset:0; }
  .confluence .cnode.trans circle, .confluence .cnode.result circle, .confluence .flujo.gold { opacity:1; }
  .confluence-wrap .attr { opacity:1; transform:none; }
}

/* =============================================================================
   V2.1 — SOBRE YMPULSA editorial (foto integrada, no tarjeta)
   ============================================================================= */
.about-editorial .grid {
  display:grid; grid-template-columns: .68fr 1.32fr; gap: clamp(2rem,5vw,4.5rem); align-items:center;
}
.about-figure { position:relative; }
.about-figure picture { display:block; border-radius: var(--radius-lg); overflow:hidden; }
.about-figure .photo {
  width:100%; aspect-ratio: 4/5; object-fit: cover; object-position: 50% 22%;
  border-radius: var(--radius-lg); display:block;
  filter: grayscale(100%) contrast(1.06) brightness(1.02);
  transform: scale(1);
  transition: filter .75s var(--ease), transform .75s var(--ease);
}
.about-figure:hover .photo, .about-figure:focus-within .photo {
  filter: grayscale(0%) contrast(1) brightness(1);
  transform: scale(1.015);
}
/* dispositivos táctiles (sin hover): mantener B/N como dirección artística */
@media (hover: none) {
  .about-figure .photo { filter: grayscale(100%) contrast(1.06) brightness(1.02); transform:none; }
}
@media (prefers-reduced-motion: reduce) {
  .about-figure .photo { transition:none; transform:none; }
}
/* franja dorada editorial que ancla la foto */
.about-figure::before {
  content:''; position:absolute; left:-16px; top:24px; bottom:24px; width:5px;
  background: var(--dorado); border-radius:3px;
}
.about-figure .badge {
  position:absolute; right:12px; bottom:12px; background:var(--azul); color:#fff;
  padding:.9rem 1.2rem; border-radius:var(--radius); box-shadow:var(--shadow-lg); max-width:78%;
}
.about-figure .badge .b1 { font-weight:700; font-size:.95rem; line-height:1.3; }
.about-figure .badge .b2 { color:var(--dorado); font-weight:700; font-size:.95rem; line-height:1.3; }
.about-editorial .name-row { display:flex; align-items:center; gap:1rem; margin-top:1.6rem; flex-wrap:wrap; }
.about-editorial .name { font-weight:700; font-size:1.2rem; }
.about-editorial .role { color:var(--gris-texto); font-size:.92rem; }
.about-editorial .li-link {
  display:inline-flex; align-items:center; gap:.45rem; font-weight:600; color:var(--azul);
  border:1px solid var(--azul-borde); padding:.5rem 1rem; border-radius:999px;
  transition:border-color .2s, background .2s;
}
.about-editorial .li-link:hover { border-color:var(--azul); background:var(--gris-claro); }
.about-editorial .li-link svg { width:18px; height:18px; }

/* =============================================================================
   V2.1 — RESPONSIVE de las secciones nuevas
   ============================================================================= */
@media (max-width: 900px) {
  .hero .wrap { grid-template-columns: 1fr; }
  .hero-map { order:-1; max-width:480px; margin:0 auto; }
  .svc-layout { grid-template-columns: 1fr; }
  .about-editorial .grid { grid-template-columns: 1fr; }
  .about-figure { order:-1; max-width:460px; margin:0 auto; }
}
@media (max-width: 767px) {
  .svc-mini-grid { grid-template-columns: 1fr; }
  .svc-mini.tall { grid-column: span 1; }
  .attrs { gap:.6rem 1rem; }
}

.hero-map .edge.gold-edge { stroke: var(--dorado); opacity:.55; }

/* =============================================================================
   V2.1.2 — Firma conceptual del bloque 01, 5º atributo, posicionamiento
   ============================================================================= */

/* Secuencia LIDERAR → EJECUTAR → MEDIR dentro del bloque azul de servicios */
.anchor-sequence {
  margin-top: auto; display: flex; align-items: center; gap: .7rem; flex-wrap: wrap;
  padding-top: 1.4rem;
}
.anchor-sequence .seq-step {
  font-size: .82rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  color: #fff;
}
.anchor-sequence .seq-step.last { color: var(--dorado); }
.anchor-sequence .seq-line {
  flex: 0 0 24px; height: 2px; background: linear-gradient(90deg, var(--dorado), rgba(229,191,49,.35));
  border-radius: 2px;
}
/* dibujo sutil de la línea al entrar en viewport (una vez) */
.reveal .anchor-sequence .seq-line { transform: scaleX(0); transform-origin: left; transition: transform .5s var(--ease); }
.reveal.in .anchor-sequence .seq-line { transform: scaleX(1); }
.reveal.in .anchor-sequence .seq-line:nth-of-type(4) { transition-delay: .15s; }
@media (prefers-reduced-motion: reduce) {
  .reveal .anchor-sequence .seq-line { transform: scaleX(1); transition: none; }
}

/* Atributos: reequilibrio para que quepan CINCO y respiren */
.attrs { gap: .7rem 1.1rem; }
.attr { font-size: clamp(.9rem,.75rem+.5vw,1.15rem); }
@media (max-width: 767px) {
  .attrs { flex-direction: column; align-items: center; gap: .5rem; }
}

/* Frase de posicionamiento en Sobre YMPULSA */
.posicionamiento {
  margin-top: 1.6rem; padding-left: 1.1rem; border-left: 3px solid var(--dorado);
  font-size: clamp(1.05rem,.95rem+.6vw,1.35rem); font-weight: 600; color: var(--azul);
  line-height: 1.4; max-width: 42ch;
}


/* rayos dorados de énfasis alrededor de RESULTADOS (hero) */
.hero-sketch .sk-ray { fill:none; stroke: var(--dorado); stroke-width: 2.2; stroke-linecap: round;
  stroke-dasharray: 30; stroke-dashoffset: 30; }
.hero-sketch .sk-ray.r1 { animation: sk-draw .2s 4.75s var(--ease) forwards; }
.hero-sketch .sk-ray.r2 { animation: sk-draw .2s 4.85s var(--ease) forwards; }
.hero-sketch .sk-ray.r3 { animation: sk-draw .2s 4.95s var(--ease) forwards; }
@media (prefers-reduced-motion: reduce) {
  .hero-sketch .sk-ray { stroke-dashoffset: 0; animation: none; }
}
/* ✓ medible tras los rayos */
.hero-sketch .sk-annot { animation: sk-write .35s 5.1s var(--ease) forwards; }

/* =============================================================================
   V2.1.3 — CAPACIDADES complementarias (más ligeras que los 6 servicios)
   ============================================================================= */
.capabilities { margin-top: clamp(2.5rem,5vw,4rem); padding-top: clamp(2rem,4vw,3rem); border-top: 1px solid var(--azul-borde); }
.cap-head { max-width: 60ch; margin-bottom: 2rem; }
.cap-kicker {
  display:inline-block; font-size:.72rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase;
  color: var(--dorado); margin-bottom:.7rem;
}
.cap-subtitle { font-size: clamp(1.15rem,1rem+.7vw,1.5rem); font-weight:700; color:var(--azul); margin-bottom:.6rem; }
.cap-intro { font-size:.98rem; color:var(--gris-texto); }

/* rejilla ligera: sin tarjetas pesadas, solo grupos de texto */
.cap-grid { display:grid; grid-template-columns: repeat(4,1fr); gap: 1.6rem 1.4rem; }
.cap-group { padding-top: 1rem; border-top: 2px solid var(--azul-borde); }
.cap-group-title { font-size:.95rem; font-weight:700; color:var(--azul); margin-bottom:.5rem; letter-spacing:.01em; }
.cap-items { font-size:.86rem; color:var(--gris-texto); line-height:1.75; }

/* lectura estratégica final */
.cap-reading {
  margin-top: 2.2rem; padding: 1rem 1.3rem; background: var(--gris-claro); border-radius: var(--radius);
  font-size: clamp(.85rem,.78rem+.35vw,1rem); font-weight:600; color:var(--azul); text-align:center; max-width:none;
}
.cap-reading .r-chev { color: var(--dorado); font-weight:700; margin: 0 .3rem; }

@media (max-width: 900px) { .cap-grid { grid-template-columns: repeat(2,1fr); } }
@media (max-width: 430px) { .cap-grid { grid-template-columns: 1fr; } }

/* =============================================================================
   HERO SKETCH v2.1.7 — lápiz REAL (múltiples pasadas + filtro de grano)
   Estado estático fiel a la referencia; luego animado.
   ============================================================================= */
.hero-sketch { width:100%; max-width:460px; margin:0 auto; }
.hero-sketch svg { width:100%; height:auto; overflow:visible; }

/* cada .pk es una pasada fina de lápiz; el grosor bajo + grano = textura mina */
.hero-sketch .pk { fill:none; stroke-linecap:round; stroke-linejoin:round; }
.hero-sketch .pencil-graphite .pk { stroke:#4a555d; stroke-width:1.5; opacity:.55; }
.hero-sketch .ink-under .pk { stroke:var(--dorado); stroke-width:2; opacity:.7; }
.hero-sketch .pencil-gold .pk { stroke:var(--dorado); stroke-width:1.8; opacity:.75; }

/* tipografía manuscrita */
.hero-sketch .hw { font-family:'Caveat',var(--font) !important; font-weight:600; fill:#3f4a52; font-size:26px; }
.hero-sketch .hw.w-empresa { font-size:30px; font-weight:700; fill:var(--azul); }
.hero-sketch .hw.milestone { font-size:29px; font-weight:700; fill:var(--azul); }
.hero-sketch .hw.result { font-size:31px; font-weight:700; fill:var(--dorado); }
.hero-sketch .hw.annot { fill:var(--dorado); font-size:24px; }

/* ---- animación: cada pasada se dibuja recorriendo su path ---- */
@keyframes sk-draw { to { stroke-dashoffset:0; } }
@keyframes sk-write { to { clip-path: inset(0 0 0 0); } }
.hero-sketch .pk { stroke-dasharray:1000; stroke-dashoffset:1000; }
.hero-sketch .hw { clip-path: inset(0 100% 0 0); }

/* coreografía HERO ~6s — flujo continuo: cada trazo arranca al ~75% del anterior.
   Un solo gesto de mano; sin esperas al 100%. */
.hero-sketch .w-empresa { animation: sk-write .45s .1s var(--ease) forwards; }
.hero-sketch .e-emp { animation: sk-draw .6s .38s var(--hand) forwards; }
.hero-sketch .e-emp:nth-of-type(2){ animation-delay:.58s; }        /* 2ª vuelta antes de cerrar la 1ª */
.hero-sketch .e-sp1 { animation: sk-draw .62s .92s var(--hand) forwards; }
.hero-sketch .e-h1  { animation: sk-draw .46s 1.34s var(--hand) forwards; }  /* arranca al ~68% de sp1 */
.hero-sketch .w-dir { animation: sk-write .38s 1.5s var(--ease) forwards; }
.hero-sketch .w-est { animation: sk-write .38s 1.58s var(--ease) forwards; }
.hero-sketch .e-h2  { animation: sk-draw .46s 1.68s var(--hand) forwards; }
.hero-sketch .w-per { animation: sk-write .38s 1.84s var(--ease) forwards; }
.hero-sketch .w-pro { animation: sk-write .38s 1.92s var(--ease) forwards; }
.hero-sketch .w-transf { animation: sk-write .42s 2.02s var(--ease) forwards; } /* solapa con capa 1 */
.hero-sketch .e-ut  { animation: sk-draw .38s 2.34s var(--hand) forwards; }
.hero-sketch .e-sp2 { animation: sk-draw .6s 2.5s var(--hand) forwards; }       /* enlaza con el subrayado */
.hero-sketch .e-h3  { animation: sk-draw .46s 2.92s var(--hand) forwards; }
.hero-sketch .w-ia  { animation: sk-write .38s 3.06s var(--ease) forwards; }
.hero-sketch .w-aut { animation: sk-write .38s 3.14s var(--ease) forwards; }
.hero-sketch .e-h4  { animation: sk-draw .4s 3.24s var(--hand) forwards; }
.hero-sketch .w-sof { animation: sk-write .38s 3.38s var(--ease) forwards; }
.hero-sketch .w-acel { animation: sk-write .42s 3.5s var(--ease) forwards; }
.hero-sketch .e-ua  { animation: sk-draw .38s 3.82s var(--hand) forwards; }
.hero-sketch .e-sp3 { animation: sk-draw .46s 3.98s var(--hand) forwards; }
.hero-sketch .e-arr { animation: sk-draw .3s 4.3s var(--hand) forwards; }        /* arranca al ~70% de sp3 */
.hero-sketch .w-result { animation: sk-write .45s 4.5s var(--ease) forwards; }
.hero-sketch .e-og  { animation: sk-draw .58s 4.78s var(--hand) forwards; }
.hero-sketch .e-og:nth-of-type(2){ animation-delay:5.04s; }   /* 2ª vuelta antes de cerrar la 1ª (~55%) */
.hero-sketch .e-og:nth-of-type(3){ animation-delay:5.28s; }   /* 3ª vuelta parcial encadenada */
.hero-sketch .e-ray { animation: sk-draw .2s 5.5s var(--hand) forwards; }
.hero-sketch .e-ray:nth-of-type(2){ animation-delay:5.58s; }
.hero-sketch .e-ray:nth-of-type(3){ animation-delay:5.66s; }
.hero-sketch .annot { animation: sk-write .45s 5.72s var(--ease) forwards; }

@media (prefers-reduced-motion: reduce) {
  .hero-sketch .pk { stroke-dashoffset:0 !important; animation:none !important; }
  .hero-sketch .hw { clip-path: inset(0 0 0 0) !important; animation:none !important; }
}
@media (max-width:900px){
  .hero .wrap { grid-template-columns:1fr; }
  .hero-sketch { order:2; max-width:380px; margin-top:1.5rem; }
  .hero-copy { order:1; }
}

/* =============================================================================
   MODAL GENERAL DE CONTACTO (Hablemos) — Home
   ============================================================================= */
.contact-modal-overlay { position: fixed; inset: 0; background: rgba(12,26,35,.55); display: none; place-items: center; z-index: 1000; padding: 1.2rem; }
.contact-modal-overlay.open { display: grid; }
.contact-modal { background: #fff; border-radius: var(--radius-lg); max-width: 440px; width: 100%; padding: 2rem; box-shadow: var(--shadow-lg); position: relative; }
.contact-modal h3 { color: var(--azul); font-size: 1.4rem; margin-bottom: .4rem; }
.contact-modal p { color: var(--gris-texto); margin-bottom: 1.4rem; }
.contact-modal .cm-actions { display: flex; flex-direction: column; gap: .6rem; }
.contact-modal .cm-actions .btn { width: 100%; justify-content: center; }
.contact-modal .btn-alt { background: transparent; color: var(--azul); border: 1px solid var(--azul-borde); }
.contact-modal .btn-alt:hover { border-color: var(--dorado); }
.contact-modal .cm-close { position: absolute; top: .8rem; right: 1rem; background: none; border: none; font-size: 1.6rem; line-height: 1; color: var(--gris-texto); cursor: pointer; padding: .2rem .4rem; }
.contact-modal .cm-close:hover { color: var(--azul); }

/* Pulso sutil de atención en los CTA de captación (solo los 4 marcados con .cta-pulse) */
@keyframes cta-pulse-kf {
  0%, 60%, 100% {
    background: var(--azul); color: #fff;
    transform: scale(1); box-shadow: none;
  }
  75% {
    background: var(--dorado); color: var(--azul);
    transform: scale(1.02);
    box-shadow: 0 6px 22px rgba(229,191,49,.35);
  }
  90% {
    background: var(--azul); color: #fff;
    transform: scale(1); box-shadow: none;
  }
}
.cta-pulse { animation: cta-pulse-kf 3s var(--ease) 2s infinite; }
.cta-pulse:hover { animation: none; }
@media (prefers-reduced-motion: reduce) {
  .cta-pulse { animation: none; }
}